InfoComm 2017 Recap

We came. We saw. We demoed. We drank a lot of coffee.

InfoComm 2017 was the most attended InfoComm yet, with over 44,000 attendees, and showed no signs of the event becoming anything but even larger in 2018. While the indoor food court may have had a few kinks to work out, the new Center Stage area featuring industry speakers was well received and the new Immersive Technologies Pavilion (mainly featuring Virtual Reality) saw quite a bit of traffic. The show will continue to evolve with our ever-changing industry, and we are excited to see what InfoComm 2018 will bring.

Mersive was honored with two awards from top industry publications this year: AV Technology’s Best of Show and Installation’s Best of Show. The Installation Product Award finalists were selected by an independent panel of judges, with the winners ultimately determined by popular vote by the magazine’s readers. The AV Technology award product nominations were judged live at the show 9 AV professionals. In the words of Margot Dougaihy, editorial director of AV Technology, “Our tech manager community looks not just for ‘the next new thing,’ but solutions that are intuitive, easy to use, versatile, feature-rich, and reliable. ROI is also critical. We try to honor the perspective of tech managers who are tasked with finding products for their capital expense requests or lifecycle plans—solutions they can trust and stand behind.”

The record-breaking attendance of InfoComm 2017 was apparent in the UCC pavilion – where Mersive presented and demoed to almost 1500 attendees over the course of the three-day event. The twice-daily demos of the new Solstice Multi-Room capability (pictured below) were packed. Multi-Room is the most requested feature since Solstice launched in 2013. This distinctive new capability was introduced at InfoComm this year with the beta release of Solstice 3.0. Solstice Multi-Room leverages existing audio/video/web conferencing solutions in the meeting room to put content on par with audio and videoconferencing technology.

Even without prior knowledge of Multi-Room, attendees were drawn to Solstice as an established AV over IP solution that seamlessly integrates meeting content into the collaboration process. With content being the core component of effective collaboration, the content-centric Solstice solution is especially appealing as it provides a content solution to complement traditional audio and video infrastructure.

‘It seems that AV over IP was much on the minds of the audio equipment vendors […] and it was hard to turn around on the floor without a huddle room solution demo.’Robert Haley, Director of Marketing in the Communications Systems Division for Compunetix

As Haley noted, huddle spaces were another significant theme of the show. Companies big and small are recognizing the benefits of intimate collaboration spaces and integrators are learning how to properly equip the many types of huddle spaces. Content-centered collaboration is especially important for ad-hoc meetings, design reviews, and data-based decision making – all of which are as likely to occur in a huddle space as in a formal conference room. This means that a couch and a white board simply won’t cut it anymore – the display and associated technology is the center of the modern huddle space.

‘It seems the huddle room eagle has finally landed.’Wainhouse Research's InfoComm 2017 'Three Days of Fun in the Sun'

Though AV over IP and huddle rooms may seem completely disparate, they point toward the same trend: providing users with ubiquitous, higher-quality collaborative capabilities that are not dependent on specialized rooms. The modern workplace has moved beyond the minimum requirements of seeing and hearing people well enough to communicate, and has embraced a more enriching conferencing experience that puts content at the center of the meeting.

‘Gone are the days of shoulder surfing over a coworker’s shoulder while trying to describe the results to a stakeholder over the phone.’

As the Mersive team returned from another record-setting event in terms of attendance and award recognition, we were already talking about what Solstice could be by InfoComm 2018. The AV industry is constantly evolving, and the opportunity to directly interface with so many of our partners and customers always has us looking to the future. We predict that AV over IP and huddle spaces will continue to be a focus in coming years, as meeting culture shifts towards ad-hoc content-centric collaboration. In the near term, Solstice Multi-Room extends in-room, content-rich collaboration features to multiple locations on the network, opening the door for exciting new use cases and helping to continue the evolution of the meeting space through technology. We’ll see you at InfoComm 2018!

Share this Post